If you’ve been running your website by yourself and don’t have full technical knowledge of all the different aspects of how your website works, eventually you’ll probably need some website support.
This could be for various reasons, such as a website crash, software updates, or simply updating some content.
Regardless of the reason, a website support service can be a useful tool for small businesses to help save money, time, and frustration.
Website Support and Maintenance Services
There are so many different tasks that will need to be performed to keep your website running smoothly and fulfilling your business’s needs.
Some of the most common types of website support and maintenance services that your business’s website will need are:
- Website backups
- Software updating
- Speed optimization
- Database optimization
- Security management
- Content updating
- Plugin installation
- Page Design
- Search engine optimization (SEO)
- Miscellaneous troubleshooting and repair
Click any of the services listed above or keep reading to learn more!
1. Website Backups
Website backups can often be overlooked or ignored, which can end up costing you thousands!
Most people assume that their website hosting company is already taking backups of their website, but this is not always the case. Even if they are, you’ll want to check regularly to make sure that the backups are working properly.
So how can it cost you thousands to ignore your website backups?
If you don’t have full backups of your website on hand and something goes wrong, it can be extremely difficult to recover. You may even need to redesign the website if it is beyond repair. We’ve seen this happen to businesses before!
With redesign fees and the sales that you’ll lose while your website is down, it’s worth investing in website support to minimize the likelihood of a major unrecoverable website failure.
2. Software Updating
Keeping your website software up-to-date is important for a few reasons.
Many software updates are released to fix vulnerabilities where hackers can breach your website. You’ll need to keep your software updated to the most recent version to minimize the risk of a website hack. Outdated software is one of the top reasons why websites are hacked!
Updating your software also gives you access to the latest features and fixes from developers. This keeps your website effective and running smoothly!
3. Speed Optimization
Speed optimization is very important since it has been found that website performance directly affects conversions.
People simply don’t have the attention span to wait for a website to load. They will go visit your competitor!
This is why speed optimization should be one of your top priorities when it comes to website maintenance services.
You can test your website speed using Google’s PageSpeed Insights tool. Here was our score:
4. Database Optimization
Related to speed optimization, database optimization will help reduce the time it takes for the website server to retrieve information from the databases. This means your website will load faster!
If your website is using WordPress, all your website’s information is stored in databases that look like this:
Over time, some of this information is no longer needed but remains in the database.
As a part of your website support services, these databases should be cleaned so your website’s pages can load as fast as possible.
5. Security Management
Website security is often overlooked, but it is one of the most important support services that you should be considering!
Malware can be very difficult to detect and remove from your website if you’re not using the proper tools or do not have the expertise.
One very common example of a website malware infection is when traffic is being stolen from you by redirecting your users to a scam website when they try to navigate to your website. Usually, the malware will only steal a percentage of your traffic, so you probably won’t even realize what’s going on!
We believe website security is a MUST, which is why our website support and maintenance services include malware scanning every 12 hours, a 24/7 website firewall, free malware cleanup, and more!
6. Content Updating
How often you need to update your website depends on what type of business you’re running.
For example, businesses that host a lot of events will need to keep their website’s content updated frequently to reflect any new events, changes to event information, and events that have passed.
Some other websites may rarely need their content updated. We work with some businesses that only need a few content updates per year.
However, keeping your website’s content fresh and relevant is always a great use of a website support service. People want to see that your business is dynamic and expanding, and your website is a great way to convey that!
7. Plugin Installation
If you want to add new features or functions to your website, this often involves installing and configuring a plugin.
Some plugins are as simple as a one-click install, while others will require extensive configuration.
A website support and maintenance service can assist with plugin installation which will help save you time and stress.
8. Page Design
The design of your website is very important, so another common website support service is addressing any issues with the design of your website.
A visual inspection of the website will be performed during which the website support company will look for any design issues that cause inconsistencies across pages or provide a poor user experience.
9. Search Engine Optimization
Many small businesses know the importance of search engine optimization (SEO), but many do not understand the technical side of it.
If you’re not 100% sure of what you’re doing when it comes to technical SEO, you could end up hurting your SEO!
Most website support and maintenance companies have experience dealing with SEO, so this is a task that they could easily handle for you. Letting an expert handle this will give you peace of mind knowing that your website is configured properly!
10. Miscellaneous Troubleshooting and Repair
Over time, your website will experience minor issues such as broken links, visual issues, PHP errors, etc. This could have occurred after updating plugins/themes or making any other changes to your website.
A website support service will often detect these issues before you and will resolve them quickly. This helps improve user experience and you won’t have to deal with the stress of getting these issues resolved yourself.
Website Technical Support
What’s the first thing that comes to mind when you think of “tech support”?
For most people, “tech support” has a negative connotation. You may recall a time where you’ve been put on hold for an hour, just to speak with someone who can barely speak your language. You may also associate tech support with expensive repairs.
Luckily, this does not have to be the case when it comes to website technical support!
For example, our company assigns a U.S.-based account manager to each one of our customers. This ensures that the customer has quick contact with someone who is familiar with their website and business. We also specialize in website support, meanwhile, other companies may handle all sorts of IT-related functions. Our specialization allows us to save costs, which means we can pass those savings along to the customer.
Unfortunately, this is not always the case, so be cautious! There are plenty of great website technical support companies out there, but there are many that overcharge and outsource all of their customer support to foreign countries. We’ve seen some of our customers charged as much as $700 for a task that takes less than 30 minutes to complete before they switched over to our website support plans.
Why You NEED Website Support for Your Business
A website can serve many functions for a business.
Whether it generates thousands in sales every day or simply acts as a source of information for customers, there’s no doubt that your website is important to your business.
If your website goes down, this can confuse customers, cause you to lose revenue, and it might be expensive to fix. Having consistent website support and maintenance will help eliminate these problems.
When a business’s website goes down and revenue is being lost, the business owner usually rushes to find a website repair company to fix the site. Since they are in a rush to get the website fixed ASAP, they don’t spend much time researching various companies and end up overpaying.
Having a website support company on-call will help eliminate website errors quickly, reduce downtime, save costs, and minimize lost revenue in the event of a crash. You’ll have peace of mind knowing that you have an affordable team of professionals that you can trust to keep your website at peak performance.
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Jonathan is a WordPress expert with 10+ years of experience building and managing websites. He owns WPCharger, a service business that specializes in managing WordPress websites for small and midsize businesses.