{"id":4107,"date":"2024-03-14T19:57:53","date_gmt":"2024-03-15T02:57:53","guid":{"rendered":"https:\/\/wpcharger.io\/?p=4107"},"modified":"2024-03-17T17:58:33","modified_gmt":"2024-03-18T00:58:33","slug":"starting-a-blog-business","status":"publish","type":"post","link":"https:\/\/wpcharger.io\/blog\/starting-a-blog-business\/","title":{"rendered":"A Guide For Starting a Blog as a Business"},"content":{"rendered":"\n<p>As someone new looking to start a blog as a business endeavor, it can be difficult to figure out where to start and what to expect throughout the journey.<\/p>\n\n\n\n<p>Sure \u2013 it&#8217;s important to make mistakes and learn from them, but there are many beginner mistakes that can be learned and avoided early on. I will address many of these in this post.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:var(--global-palette4, #2D3748);border-left:4px solid var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-table-of-content-wrap{border-left:4px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id4107_6cd1fb-fc .kb-table-of-content-wrap{border-left:4px solid var(--global-palette1, #3182CE);}}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Learning, Niche Selection, Planning, and Researching<\/h2>\n\n\n\n<p>This step is super important before jumping in and starting your website, but I must also say that you shouldn\u2019t spend too much time on it.<\/p>\n\n\n\n<p>Some people enter this stage and never leave\u2026 They continue to \u201clearn\u201d so they have the best chance of success, but at some point, it just turns into procrastination.<\/p>\n\n\n\n<p>Dedicate a full weekend to this stage and you\u2019ll have enough of a head-start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO<\/strong><\/h3>\n\n\n\n<p>First, start learning about <a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization<\/a> (SEO).<\/p>\n\n\n\n<p>This includes <a href=\"https:\/\/www.semrush.com\/blog\/on-page-seo\/\">on-page<\/a>, <a href=\"https:\/\/backlinko.com\/off-page-seo-guide\">off-page<\/a>, and <a href=\"https:\/\/backlinko.com\/technical-seo-guide\" target=\"_blank\" rel=\"noreferrer noopener\">technical SEO<\/a>. This will be important to have a general understanding of before you starting producing content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Niche Selection<\/strong><\/h3>\n\n\n\n<p>Next, you need to choose a niche. This can be very difficult for some people because there are endless topics to write about.<\/p>\n\n\n\n<p>You should find a niche that is low-competition, but popular. You can use keyword research tools like <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> or <a href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERanking<\/a> to do this.<\/p>\n\n\n\n<p>Products or topics that are growing in popularity (not viral, short-term things) are great.<\/p>\n\n\n\n<p>For example, saunas have been getting very popular in recent years, but they\u2019re not entirely new or trendy. Saunas will be around for many years. But the latest product being promoted on Tiktok? That might be too \u201cviral\u201d and no one will likely care about it in a year. Think fidget spinners &#8211; They rose in popularity and died quickly.<\/p>\n\n\n\n<p>I recommend choosing a niche that you have personal experience with. This will give you a competitive edge when writing your content. It also looks good in the eyes of Google. Think about your lifestyle, the things you do, the products you use, what problems you have, etc.<\/p>\n\n\n\n<p>Don\u2019t worry too much about how you\u2019ll make money off of it. If you have traffic, you\u2019ll make money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Understanding Your Audience<\/strong><\/h3>\n\n\n\n<p>After selecting your niche, start researching your audience. Learn how old they are, what their pain-points are, what products\/services they use, etc.<\/p>\n\n\n\n<p>Also, learn where they hang out online. Forums? Reddit? Facebook? Google Search? Pinterest? YouTube? TikTok?<\/p>\n\n\n\n<p>Then, choose a social platform in which:<\/p>\n\n\n\n<ol>\n<li>Your audience hangs out.<\/li>\n\n\n\n<li>It is easy for you to grow.<\/li>\n<\/ol>\n\n\n\n<p>For example, my website is about a specific truck. In addition to my blog, I will also be producing YouTube videos because that\u2019s where my audience hangs out.<\/p>\n\n\n\n<p><strong>Choose one<\/strong>. Don\u2019t try to expand on 5 social channels at once. You will be spread thin and won\u2019t have enough focus to learn a proper strategy on each platform.<\/p>\n\n\n\n<p>This means that you\u2019ll have your blog + one social channel to start. I\u2019ll talk more about when to expand later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Topical Mapping and Keyword Research<\/strong><\/h3>\n\n\n\n<p>Use keyword research tools to start finding low-competition keywords in your niche. <\/p>\n\n\n\n<p>Some tools to consider are:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> (good, but expensive)<\/li>\n\n\n\n<li><a href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERanking<\/a> (similar to Ahrefs, but cheaper)<\/li>\n\n\n\n<li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keywords Everywhere<\/a> (cheap and very useful)<\/li>\n\n\n\n<li><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.keysearch.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">KeySearch<\/a><\/li>\n<\/ul>\n\n\n\n<p>Check out <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot&#8217;s keyword research guide<\/a> or watch <a href=\"https:\/\/youtube.com\/\">YouTube<\/a> videos to learn more about this process.<\/p>\n\n\n\n<p>Then, create a topical map to plan out the content structure of your website. Essentially, you are creating clusters of keywords\/topics to write about.<\/p>\n\n\n\n<p>Here&#8217;s I post I wrote on my subreddit <a href=\"https:\/\/reddit.com\/r\/bloggingbusiness\/\">r\/BloggingBusiness<\/a> about how to do this with ChatGPT: <a href=\"https:\/\/www.reddit.com\/r\/BloggingBusiness\/comments\/1avlbdw\/build_a_strong_topical_map_w_these_2_chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.reddit.com\/r\/BloggingBusiness\/comments\/1avlbdw\/build_a_strong_topical_map_w_these_2_chatgpt\/<\/a><\/p>\n\n\n\n<p>Use a combination of your keyword research and topical mapping to plan your list of content to produce. Try to stick with a minimum of 80% informational content, with 20% or less transactional\/bottom-of-funnel content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website Setup<\/h3>\n\n\n\n<p>Website setup can get overwhelming, but you can do this! I\u2019m going to give a basic overview of how to get your site started, as well as the tools I recommend.<\/p>\n\n\n\n<p>First, learn the difference between <a href=\"https:\/\/wordpress.com\/go\/website-building\/wordpress-com-vs-wordpress-org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress.org and WordPress.com<\/a>. <strong>I recommend using WordPress.org<\/strong>, which is self-hosted and owned by you.<\/p>\n\n\n\n<p>To create and run your WordPress site, you\u2019ll need:<\/p>\n\n\n\n<ol>\n<li>A domain name.<\/li>\n\n\n\n<li>A website host.<\/li>\n<\/ol>\n\n\n\n<p>The website host stores and serves your content to users. Your domain name connects with the website host to make the site accessible to the public.<\/p>\n\n\n\n<p>The domain registrar doesn\u2019t matter too much. <a href=\"https:\/\/www.namecheap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Namecheap<\/a>, <a href=\"https:\/\/www.godaddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoDaddy<\/a>, and others are fine.<\/p>\n\n\n\n<p>Be sure to choose a domain name that is memorable and relevant to your niche. However, make sure it\u2019s not too restrictive so you can expand the topics you cover if you need to.<\/p>\n\n\n\n<p>Avoid all hosting companies owned by Endurance International Group (EIG), now called Newfold Digital. They are notoriously overpriced, perform poorly, and have bad customer support.<\/p>\n\n\n\n<p>You may often see people promoting Bluehost. This is only because Bluehost offers high affiliate commissions. <strong>Avoid them!<\/strong><\/p>\n\n\n\n<p>Here are some hosting providers to consider:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.cloudways.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudways<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/getflywheel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flywheel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.siteground.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kinsta.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kinsta<\/a><\/li>\n<\/ul>\n\n\n\n<p>In WordPress, you\u2019ll need to choose a theme that is the base of your design. A free theme is fine as long as it is well-supported and fast.<\/p>\n\n\n\n<p>I recommend <a href=\"https:\/\/www.kadencewp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kadence<\/a>. It is easy to work with and provides \u201cstarter templates\u201d so you don\u2019t have to do much designing. This is a great way to get a beautiful design kicked off immediately.<\/p>\n\n\n\n<p>There are some plugins that you should install too:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-mail-smtp\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP SMTP Mail<\/a> (so you can receive contact form submissions)<\/li>\n\n\n\n<li>Kadence Blocks (if you\u2019re using the Kadence theme)<\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rank Math SEO<\/a><\/li>\n\n\n\n<li>A speed optimization plugin (<a href=\"https:\/\/wp-rocket.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Rocket<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Optimize<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/breeze\/\" target=\"_blank\" rel=\"noreferrer noopener\">Breeze<\/a>, <a href=\"https:\/\/perfmatters.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perfmatters<\/a>, etc.)<\/li>\n<\/ul>\n\n\n\n<p>Then, you can install other plugins to add whatever functionality you want for the site. Don\u2019t get too carried away. More plugins will slow down your site.<\/p>\n\n\n\n<p>Also, you\u2019ll want to set up analytics:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> (tracks all site visitors)<\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a> (tracks search analytics from Google and is used to submit your sitemap, index content, etc.)<\/li>\n\n\n\n<li><a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Clarity<\/a> (free user behavior analytics) &#8211; optional<\/li>\n<\/ul>\n\n\n\n<p>If you run into challenges, feel free to ask us questions at <a href=\"mailto:support@wpcharger.io\" target=\"_blank\" rel=\"noreferrer noopener\">support@wpcharger.io<\/a>. We also offer a <a href=\"https:\/\/wpcharger.io\/one-time-services\/new-blog-starter-kit\/\">New Blog Starter Kit<\/a> to take care of all this for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Production<\/h2>\n\n\n\n<p>Okay, your site is ready to go and you\u2019ve planned your topics. Now there is only one thing to focus on for a while: <strong>producing content<\/strong>.<\/p>\n\n\n\n<p>People get distracted here or give up after a few months. <strong>Keep going!<\/strong> Don\u2019t expect any traction for at least 6 months. This doesn\u2019t mean you\u2019ll be earning money or have significant traffic in 6 months, but you should at least see some traction. If not, perhaps you need to rethink your planning\/research phase.<\/p>\n\n\n\n<p>This is where people give up and second-guess themselves. <strong>Do not give up or stop<\/strong>, or you are throwing away any chance of succeeding at this.<\/p>\n\n\n\n<p>There\u2019s a lot that goes into content production which I can\u2019t cover entirely here, but here\u2019s how I will summarize it.<\/p>\n\n\n\n<p>Produce articles based on in-depth research and personal experience. Cover the topic fully without adding fluff. Be concise, but extremely informative. Do not try to reach a word count.<\/p>\n\n\n\n<p>Be consistent. Publish less content so you can maintain higher quality. If you can post once per week, that\u2019s fine. Just please don\u2019t sacrifice quality to pump out more content. Don\u2019t use AI to write. Use it for inspiring outlines for your articles and general ideas.<\/p>\n\n\n\n<p>Use unique images and videos as much as possible. Make sure when someone clicks on your post, they don\u2019t need to go back to search results to seek more information.<\/p>\n\n\n\n<p>Remember, at this stage you should be creating your blog posts and posting to one additional social channel, such as Pinterest or YouTube.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monetization<\/h2>\n\n\n\n<p>Now that you\u2019ve been running your blog for a few months and producing high-quality content like a madman, it\u2019s time to start thinking about monetization. Consider scaling back your content production temporarily so you have some mental space to think hard about monetization.<\/p>\n\n\n\n<p>The most common ways to monetize your website are display ads (<a href=\"https:\/\/adsense.google.com\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a>, <a href=\"https:\/\/www.mediavine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediavine<\/a>, <a href=\"https:\/\/raptive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raptive<\/a>, etc.) and affiliate programs (<a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Associates<\/a>).<\/p>\n\n\n\n<p>AdSense is good for starters because the requirements are low, while premium ad networks (they pay MUCH more per visitor) have higher traffic requirements for you to join.<\/p>\n\n\n\n<p>Avoid Ezoic (in my opinion). Your site will be negatively impacted by the slow page loading they cause and they are generally a sketchy company. Get into Mediavine or Raptive as soon as possible.<\/p>\n\n\n\n<p>Amazon Associates is a great affiliate program, but you can also find independent affiliate programs in your niche. Just Google [Brand\/product] affiliate program. For example, \u201cAdvanced Auto Parts affiliate program.\u201d<\/p>\n\n\n\n<p>The most rewarding monetization, however, is by creating your own products or services. This can be digital products like courses or memberships, but also physical products related to your niche. If you can sell services, that\u2019s also great. These will have the highest return-on-investment (ROI) if done correctly.<\/p>\n\n\n\n<p>Be sure to diversify. Don\u2019t rely on one or two monetization methods for the long-term (in the beginning, it\u2019s okay).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansion<\/h2>\n\n\n\n<p>As mentioned before, this step might come before \u201cmonetization\u201d for some people.<\/p>\n\n\n\n<p>Here, you\u2019ll want to start expanding your:<\/p>\n\n\n\n<ol>\n<li>Content production<\/li>\n\n\n\n<li>Content channels<\/li>\n<\/ol>\n\n\n\n<p>At this point, you should have a solid, consistent routine for producing blog content + the one social channel that you started with. Once those processes\/strategies are solidified, try to ramp up content production and expand into another social channel.<\/p>\n\n\n\n<p>Consider hiring a writer. This is the best, most affordable way to significantly speed up your content production.<\/p>\n\n\n\n<p><strong>Make sure quality does not drop.<\/strong> Hire a good writer. Keep doing the research for your posts yourself and giving that to the writer. Establish editorial guidelines and standard operating procedures.<\/p>\n\n\n\n<p>I\u2019ve had success finding writers on <a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upwork<\/a>. <a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fiverr<\/a> is hit-or-miss. $75-150 per 1,000 words is a good price.<\/p>\n\n\n\n<p>Choose another social channel to expand to. Right now you might be doing your blog + Pinterest. Now maybe it\u2019s a good time to expand into YouTube. Remember: go wherever your audience is!<\/p>\n\n\n\n<p>Also, start focusing on branding and looking like a real business. This includes:<\/p>\n\n\n\n<ul>\n<li>A good logo<\/li>\n\n\n\n<li>Emaill addresses at your website domain<\/li>\n\n\n\n<li>A physical mailing address<\/li>\n\n\n\n<li>A robust about page<\/li>\n\n\n\n<li>Terms and conditions &amp; privacy policy pages<\/li>\n\n\n\n<li>Hiring\/careers page<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>At this point, think about ways to get backlinks to your site to increase authority. HARO and Qwoted can be great. You can also do guest blogging and high-quality link exchanges. I\u2019m not a huge expert in backlinks, but there are plenty of resources out there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes<\/h2>\n\n\n\n<p>Finally, I\u2019m just going to add a list of common mistakes that I\u2019ve seen people fall victim to:<\/p>\n\n\n\n<ul>\n<li>Going too fast and having low-quality content<\/li>\n\n\n\n<li>Worrying about monetization too early<\/li>\n\n\n\n<li>Giving up too soon<\/li>\n\n\n\n<li>Wasting too much time on learning and website design<\/li>\n\n\n\n<li>Not choosing a narrow niche<\/li>\n\n\n\n<li>Using AI to write content<\/li>\n\n\n\n<li>Writing about highly competitive topics<\/li>\n<\/ul>\n\n\n\n<p>Hopefully you&#8217;ve found this helpful! If you have any questions or need help managing your WordPress blog, please <a href=\"https:\/\/wpcharger.io\/contact\/\">reach out to us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As someone new looking to start a blog as a business endeavor, it can be difficult to figure out where to start and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[32],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide For Starting a Blog as a Business - WPCharger<\/title>\n<meta name=\"description\" content=\"Starting a blog as a business can be overwhelming and confusing. Here is a detailed overview of what to expect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpcharger.io\/blog\/starting-a-blog-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide For Starting a Blog as a Business - WPCharger\" \/>\n<meta property=\"og:description\" content=\"Starting a blog as a business can be overwhelming and confusing. 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