After a website is launched, managing it effectively is a challenge that many businesses are not prepared to tackle.<\/p>\n\n\n\n
Website management involves keeping your website up to date with current trends, functioning properly, and working as a tool to achieve a set of goals for your company.<\/p>\n\n\n\n
Although website management is so important, many businesses struggle to find the time and resources needed to keep up.<\/p>\n\n\n\n
For this reason, companies turn to managed website services as a solution for having an affordable team of professionals executing their website tasks and projects.<\/p>\n\n\n\n
In this article, we\u2019ll discuss the top 10 reasons why managed website services might be the best option for your company.<\/p>\n\n\n\n
Table of Contents:<\/strong><\/p>\n\n\n\n When deciding to hire a website manager<\/a>, there are two popular options that companies choose:<\/p>\n\n\n\n A managed website service<\/strong> is a team of experts that you hire from an outside company. Meanwhile, an in-house employee<\/strong> is hired internally and works directly for your company.<\/p>\n\n\n\n Hiring in-house is more common with large companies who can justify the cost. Small and medium-sized companies usually opt for managed website services as they offer a better value for their level of scale.<\/p>\n\n\n\n Understanding what types of managed website services are available is crucial when deciding if it\u2019s the best option for your company.<\/p>\n\n\n\n Below, we\u2019ll list and explain some of the most common managed website services that agencies offer. These are typically offered as part of an all-encompassing service package.<\/p>\n\n\n\n Changing your website\u2019s content, adding new pages, and advancing your design are important aspects of managing your website in the long-term.<\/p>\n\n\n\n A managed website service will handle the design and editing process for you. This will keep your website up to date with the latest design trends and changes in your business.<\/p>\n\n\n\n Nearly every website has software integrations, such as plugins, that add functionality to the website. Software developers frequently release new versions to patch security flaws, fix bugs, and add new features.<\/p>\n\n\n\n A managed website service will manage and test any new software updates so your site always remains functional and secure.<\/p>\n\n\n\n When something goes wrong with your website, you\u2019ll want an expert who can diagnose and resolve the problem as soon as possible. Many companies struggle to find this expertise within their own team and scramble to resolve problems as they occur.<\/p>\n\n\n\n Troubleshooting and repair will be provided by a managed website service. A good website management company<\/a> will offer quick response times to emergencies so you can minimize downtime.<\/p>\n\n\n\n User experience is one of the most important factors contributing to your website\u2019s success. Testing your website for usability and design issues will help eliminate any problems that degrade the user experience.<\/p>\n\n\n\n A managed website service will perform hands-on visual and functional tests on a regular basis to ensure your site is always working as it should.<\/p>\n\n\n\n Website protection is an essential component of website management that companies often don\u2019t prioritize. The threat is real, and you should proactively take action to prevent your site from being compromised.<\/p>\n\n\n\n Luckily, many managed website services will also provide security services to keep your site protected. This includes a firewall, file monitoring, activity logging, malware removal, and backups.<\/p>\n\n\n\n Now that you understand the importance of website management, as well as some of managed website services available to you, let\u2019s talk about how it will benefit your company.<\/p>\n\n\n\n Below, we give the top 10 benefits of managed website services. Consider how your company could take advantage of these benefits!<\/p>\n\n\n\n When hiring a managed website service, you\u2019ll instantly gain access to a team of experts who are ready to get to work on your site.<\/p>\n\n\n\n A managed website service company tends to be a much better value than hiring in-house.<\/p>\n\n\n\n Hiring a full-scale in-house website team with the skills and capabilities for design, development, and security would use up a lot of resources. When you\u2019re a larger company, this may be most cost effective, however, most companies do not have the need for such a robust in-house team.<\/p>\n\n\n\n Read our full article for hiring a website manager<\/a>, where we help you decide whether you should hire in-house vs. a website management agency.<\/p>\n\n\n\n Unfortunately, many companies are throwing marketing dollars down the drain because their website is not working properly.<\/p>\n\n\n\n Perhaps you\u2019re running ads to a broken lead form or promoting a product on social media that isn\u2019t available on your site.<\/p>\n\n\n\n There are plenty of different scenarios, but they can be mitigated by using a managed website service.<\/p>\n\n\n\n With a managed service provider, your website will be inspected and tested regularly for issues that could impact your marketing results.<\/p>\n\n\n\n Over 88% of purchasers and decision-makers research companies online before making a purchase (source<\/a>). This means your website is a critical component of your sales process.<\/p>\n\n\n\n One of the biggest factors contributing towards your website success is user experience. If your website is outdated, broken, or lackluster, your user experience will be significantly degraded.<\/p>\n\n\n\n\n
\n\n\n\nManaged vs. In-House: What\u2019s the Difference?<\/h2>\n\n\n\n
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\n\n\n\nWhat Managed Website Services Can Offer<\/h2>\n\n\n\n
Design and Editing<\/h3>\n\n\n\n
Managed Software Updates<\/h3>\n\n\n\n
Troubleshooting and Repair<\/h3>\n\n\n\n
Usability Testing<\/h3>\n\n\n\n
Security Protection<\/h3>\n\n\n\n
\n\n\n\n10 Benefits of Managed Website Services<\/h2>\n\n\n\n
1. Work with experts for a fraction of the cost<\/h3>\n\n\n\n
2. Maximize your marketing efforts<\/h3>\n\n\n\n
3. Improve user experience<\/h3>\n\n\n\n